What is corporate volunteering and why is it important for companies?

Corporate volunteering is an initiative in which companies allow their employees to participate in volunteering activities, thus contributing to social causes. It is important because it not only enhances the company's image but also fosters a sense of community and commitment among employees, which can result in greater job satisfaction and talent retention.

What are the main challenges companies face in managing corporate volunteering?

One of the main challenges is the lack of adequate tools to measure and report the impact of volunteering actions. Many companies still use spreadsheets, which limits their ability to effectively track and obtain accurate data on participation and social impact.

How can a digital platform improve the management of corporate volunteering?

A digital platform centralizes the management of volunteering actions, facilitating the planning, tracking, and reporting of activities. This allows companies to obtain accurate data on the impact of their initiatives and encourage ongoing employee participation.

What role do NGOs play in corporate volunteering?

NGOs are key partners in corporate volunteering, as they provide the opportunities and context for company employees to contribute effectively. Collaboration between companies and NGOs can maximize the social impact of volunteering actions.

What type of companies benefit most from implementing a corporate volunteering program?

Both companies that are starting to explore volunteering and those that already have experience can benefit. Large corporations that still manage their actions with traditional methods, such as Excel, can find in digital platforms a way to optimize their efforts and measure their impact more effectively.

Inclusion

Manuel Alonso

Co-founder — Maat Impact

Why Corporate Volunteering Needs to Stop Being Managed in Excel?

10:47·4 June 2026

This article was automatically translated from its original Español version. Read the original

Manuel Alonso is the co-founder of Maat Impact, a startup that helps companies find, manage, measure, and report their corporate volunteering actions in collaboration with NGOs through a digital platform.

At just 23 years old, Manuel Alonso leads a tool that aims to transform the way companies understand their social responsibility. "Many companies propose volunteering initiatives for employees to sign up… and not much more", he explains in Impact Info.

For Alonso, that is not enough. The real challenge is to ensure that volunteers return, that they see the concrete impact of their hours, and that the commitment does not remain just a note in the sustainability memory.

Today, Maat Impact works with companies taking their first steps in volunteering as well as large corporations that still manage their actions with spreadsheets. The platform centralizes all management and allows for the generation of precise reports, with the goal of enabling more companies and more employees to contribute in a real and measurable way.

Questions fréquentes

Corporate volunteering is an initiative in which companies allow their employees to participate in volunteering activities, thus contributing to social causes. It is important because it not only enhances the company's image but also fosters a sense of community and commitment among employees, which can result in greater job satisfaction and talent retention.