Why would you pay more than you have to for your dinner?
Inclusion

Tom Herbert

Founder & director — The Long Table

Why would you pay more than you have to for your dinner?

10:07·2 December 2025

In 2017, baker Tom Herbert wondered: “What if everyone in our community had access to great food and people to eat it with?” So he founded The Long Table, a real restaurant with a uniquely inclusive pricing policy – people pay what they can.

“My favourite word is ‘companion’, from the Latin ‘with bread’ ” says Tom. At The Long Table in Stroud, UK, breaking bread together, are people who would quite possibly never have met otherwise. Because although neither would know, a guest having an entirely free meal may be sitting across from someone who chose to pay double the price for theirs.

That discreet solidarity underlies a thriving, growing community, a place to meet, make new connections, spark new ideas. And a place to find warmth, comfort and a good hot meal, whatever your circumstances. The Long Table sources its ingredients as locally as possible, from farmers “doing things in a hopeful way”; they employ people at a decent wage and train young people.

And the Long Table community is going global! They’ve opened a second restaurant themselves, but Tom is also increasingly invited to share the concept: Bristol, Belfast but also Portland, USA. Back in 2017, they wondered how long their table would get. It appears that the answer to that is very long indeed!

Questions fréquentes

  • The Long Table operates on a unique pay-as-you-can pricing model, allowing guests to pay what they can afford for their meals. This inclusive approach ensures that everyone, regardless of their financial situation, has access to a warm meal and the opportunity to connect with others.
Vanessa C. Stone
impact.info journalist
Published on 2 December 2025
Photo credit — The Long Table

Transcript

Audio in English·AI-generated transcript