What is the Terroir Lab project and what is its main objective?

Terroir Lab is a project initiated by the Fusion Jeunesse association, aimed at revitalizing the wine sector by involving young people in workshops and hackathons. The main objective is to give them a voice so they can imagine innovative solutions to the economic challenges and attractiveness of careers in this sector.

How does Fusion Jeunesse approach the issue of school perseverance?

Fusion Jeunesse focuses on school perseverance by giving meaning to learning and connecting theoretical knowledge to concrete projects. The association encourages young people to engage in their community and develop practical skills that will be useful in their professional journey.

Why is it important to listen to the ideas of young people in sectors like viticulture?

Listening to the ideas of young people is crucial because they bring new and innovative perspectives that can revitalize struggling sectors like viticulture. Their engagement and creativity can help transform these industries by proposing solutions that address contemporary challenges.

What types of innovations have young people proposed within the framework of Terroir Lab?

Within the framework of Terroir Lab, young people have proposed over 30 innovations touching on various areas such as wine tourism, the environment, technological innovation, and new uses for grapes. These ideas aim to restore a positive image to viticulture and attract new talent to this sector.

How does Fusion Jeunesse plan to expand the Terroir Lab project to other regions?

Fusion Jeunesse plans to expand the Terroir Lab project to other wine regions by creating a national network that focuses on the voice of young people and innovation. The goal is to replicate the success of the workshops and hackathons in new wine high schools across France.

How to Inspire Young People to Build the Future?

Inclusion

Gabriel Bran Lopez

Founding President — Fusion Jeunesse

How to Inspire Young People to Build the Future?

10:40·30 July 2026

This article was automatically translated from its original Français version. Read the original

Gabriel Bran Lopez is the founding president of Fusion Jeunesse and the initiator of Terroir Lab, which develops educational projects to promote academic perseverance by giving meaning to learning and placing young people at the heart of concrete projects.

Launched a year ago, Terroir Lab, supported by the Fusion Jeunesse association, addresses the challenges facing the wine industry, such as the lack of attractiveness of jobs, declining enrollment in agricultural high schools, and the economic challenges to be faced. Through workshops and hackathons organized in major wine estates, students come up with solutions to reinvent the future of the sector.

For Gabriel Bran Lopez, young people should not be mere observers. "Giving a voice to young people is not just about saying talk to us, it's about listening to them, and then applying it correctly." The ideas presented to professionals cover innovation, wine tourism, the environment, and new uses for grapes.

In one year, 150 learners have participated in the program and proposed over 30 innovations. This demonstrates that new generations can contribute to transforming the industry.

Questions fréquentes

Terroir Lab is a project initiated by the Fusion Jeunesse association, aimed at revitalizing the wine sector by involving young people in workshops and hackathons. The main objective is to give them a voice so they can imagine innovative solutions to the economic challenges and attractiveness of careers in this sector.